BASF (stand 415) is highlighting novel formulation ideas for skin and hair during CASCC Suppliers' Day. Seanactiv is a new bioactive ingredient based on the marine algae Fucus Vesiculosus (commonly known as Bladderwrack). It works in three ways—by helping fight dark circles, reducing the appearance of wrinkles and enhancing skin luminosity around the eyes—in as little as one week of application.

Naturally Styled is a collection of four hair styling formulations that are made with natural ingredients yet offers uncompromised styling performance. Naturally Styled features star ingredients Rheocare XGN (xanthan gum) and Hydagen 558P (algin) for maximum styling performance. 

Novel Natural Textures are seven leave-on and rinse-off skin care formulatons with transformational textures, as well as food-inspired textures such as the Jammin' Jelly Body Wash, Moisturizing Soufflé, Pudding Cream and Yogurt Smoothie. Created with nature in mind, these unique formulas will allow for exciting self-care routines, all while making consumers feel good about the ingredients they're using.

More info: BASF Care Creations, Email: [email protected]; Website: carecreations.basf.us/cascc